July has been huge for new releases in the beauty world. From vivid matte liquid lipsticks to affordable contouring palettes, Drugstore heros such as Maybelline, Rimmel and L’Oreal have really brought their A game to this season.

Maybelline’s Vivid Matte Liquid Lipsticks have been one of my favourite new releases. These highly pigmented liquid lips are comfortable and superwearable! Available in eight shades there is something for everyone there.

Ive also been enjoying the Rimmel Moisture Renew Sheer and Shine lipsticks which hit shelves earlier this month and give a sheer stained look to lips.

In terms of contouring L’oreal have done a great job at creating a creme sculpting kit which I have found to be nice and smooth. While NYX (who has just launched in Priceline) have come up with some new palettes and lip products (hooray for lip lingerie)

There is bound to be something new and exciting for every one at the moment.

What new realeases are you keen on getting your hands on?